Discover how A/B testing, also known as split testing, can transform your website with data-driven design. This comprehensive introduction explores the fundamentals of A/B testing, showcasing its importance in conversion rate optimization (CRO) and website optimization strategies. Learn how to implement effective A/B tests to enhance user experience, increase engagement, and boost your site’s performance through insightful data analysis. Whether you’re new to A/B testing or looking to refine your approach, this guide will equip you with the essential knowledge to elevate your website’s effectiveness.